Elvis Mang'unyi

Digital strategy is defined as the application of different digital technologies, good practices, digital messaging and digital content to brands and causes to form new differentiating identities and capabilities. The new norm is that, all brands/causes strategy are inevitably becoming digital strategy! The cheese moved, did you move with it? Are you allowing your competitors to grab your cheese?

My approach threefold; Consumer Centric, Content Creation and Analytics

Consumer Centric Approach, Consumers are the key drivers of any business model. We guide you to understand your consumers by firstly, asking and understanding the consumer pain points and build solutions that work for them. The pitfall to watch is a company’s inability to envision a new future. (or) 2) Show Consumer a new possibility that 10x times superior to what they have today. It requires deep understanding of pain points and coupling that with digital solutions to bring new possibilities to life.

Data and Analytics what do you have about your business, clients, products/services, business environment etc. How are you harnessing that data centrally? How are you measuring your KPIs and what actions are you taking to optimize you to improve on the performance of your KPIs. Data and Insights enable you to make informed decisions and allow you build individualized solutions for your consumers.

Content Creation, Content is ‘King’. The quote “content is king” is originally from an essay Microsoft founder Bill Gates wrote in 1996. In it, he describes the future of the Internet as a marketplace for content. The phrase aptly explains that the success of your Digital Strategy i.e. your website, social media and in general your online presence is anchored on original quality. You must offer content that attracts and meets the demands of your target clients/audience, and the content should well packaged for to suit the platform where its being published at. Finally, it should be well optimized for search engines such as Google and Bing.

Talk to me and let me be your digital enabler, you can see the great digital impact work we are doing at NKT.

Digital Strategies enables new data economy business models that foster innovation competitive advantages. It allows you to  Harmonize, Synchronize, Integrate, Visualize, Mashup, Federate, Measure and Analyze data to power your digital transformation & provides a single point of (data) knowledge that can be used to develop new value added services and products.

It essentially boils down to ABCDE — Agile Organizations, Business Model Innovations, Consumer Centricity, Data Driven, and Exponential bets.

In Summary amidst this new reality of adjusting to COVID-19

• Digital transformation has become essential as a means to future-proofing the business and improving the customer experience, employee capabilities, operational efficiency, and business economics
• Commitment from all levels of the organization is a prerequisite to successful digital transformation
• An early step on the journey is to unlock human potential and create an organization that’s open to change, resilient to risk, and fit for the future
• Getting digital transformation right requires the right structure and discipline for the organization’s strategy and level of digital maturity
• It also requires looking beyond the firm to proactively engage with key stakeholders—regulators, partners, investors—in the broader business environment
• In this second report, we examine ways financial institutions can overcome the top challenges to digital transformation and find a common path to success