My 5 step approach to Effective and Efficient Digital marketing solution;
My 5 step approach to Effective and Efficient Digital marketing solution;
Business Analysis
Firstly is to understand the business background and the products they sell. We define the business Marketing objectives in terms of what do they want to achieve; Sell more products? Create awareness about the product, awareness about their location etc.
Define and profile potential clients and their demographic data.
Marketing Plan
Conducting an online presence audit. Which online platforms do they have at the moment? And is there is need to create new ones, especially where they don’t have a presence. Platforms include website/blog (is it an eCommerce site or just a normal website).
Social Media site (Facebook, Instagram, TikTok, Twitter, LinkedIn, YouTube etc.)
Content Creation
This is where we now create content for a digital marketing campaign. Depending on the nature of the product /services and the platform where the content will be posted, the content could be in the this will take the form of or a combination of; text captions, photos, promo videos, infographics, gifs etc.
Paid Online Advertising
Here is where we use the demographic data we defined of our targeted clients and use it to target them online through paid adverts on Facebook, Instagram, Google Search etc. It can be in the form of displayed ads or boosted content.
Analytics and M&E
This is where we produce reports from the campaigns to show the performance of the campaign and use the data to optimize the marketing campaign.
Talk to me now and get a proper and detailed Digital strategy for your Brand, Business, Cause or organization. 0731939945 or elvis@nkt.co.ke